Standing Out As a Student

You all know I advocate for authenticity and honesty. So here’s the harsh truth.

Studying and completing assignments is not enough to succeed. At least not in creative fields.

Don’t get me wrong, I agree that studying is important, but it’s not everything. The experiences you make outside of the traditional learning path are what actually shapes you as a creative. That’s why employers look for candidates that can bring learnings from different fields and apply them in creative ways in a new environment.

Universities and academies are a great educational experience, but sometimes they can be still focused on a traditional work path after the degrees. I think it’s still worth it to choose this route, but it won't be enough by itself. My advice to younger students is to always go the extra mile, both by taking advantage of the value teachers can give you outside of class, as well as integrating what's missing from uni with your own learning and practicing.

After a degree in art direction, I'm now studying in a fashion digital marketing master, but I've put effort into structuring my career (even if small) way before that. A common mistake I see in many students is to wait until their educational path is over to get into the work world. But by doing so, besides missing incredible opportunities, it makes it even harder to get used to the differences between a classroom and a company.

But wait, it’s not just about doing, it’s even more about how you do it. I was in class the other day and my professor said something that stayed in my mind: “Anyone can do your job, what sets you apart is your taste”.
Leaving aside the controversies about the concept of “taste”, you can develop it by surrounding yourself with objects, people, experiences and places that are in line with what is your vision. That way you build a sense of aesthetic that you carry in your daily practices, evolving with how you progress as a creative.

And with time, no matter the project, aim to make this style emerge in what you do, whether in the bigger picture or in the smaller details. Treat assignments as they were work projects that you have to present to the CEO of your favourite brand. This also makes it easier to build up your portfolio at the beginning.

As always these are my own opinions and experiences, feel free to let me know what you think on this matter!

See you in the next one

Leo ✌🏼